About Beauty by YHN

Your Journey to Natural Beauty

Yoda Harley-Neequaye - Founder of Beauty by YHN

Meet the Founder

Hi, I'm Yoda Harley-Neequaye

I'm the founder and CEO of Beauty by YHN. A passionate beauty enthusiast, certified lash technician, and a lover of all things glam, I created Beauty by YHN with a vision to help every individual feel confident, radiant, and seen. What started as a personal passion quickly grew into a brand that empowers beauty lovers through high-quality cosmetics and lash services designed with love, intention, and detail.

Our Story

Beauty by YHN was born out of a desire to fill the gap between quality and affordability in the beauty space, particularly for women of color.

After years of exploring beauty products that didn't quite deliver, I decided it was time to create a line that celebrates individuality and enhances natural beauty. From kitchen table dreams to a growing beauty brand, every product and service we offer is a reflection of dedication, purpose, and a deep love for the beauty community.

Our Mission

To provide high-quality beauty products and professional lash services that make you feel confident, bold, and beautiful inside and out.

We believe in beauty that empowers, and we're here to help you glow through every season of your life.

Our Values

Authenticity

We embrace natural beauty and individuality.

Quality

We never compromise on quality - our products are carefully developed and tested.

Inclusivity

Beauty is for everyone, and our brand reflects that.

Detail

Every product and service is thoughtfully designed with precision and care.

Empowerment

We uplift and support our community through beauty, confidence, and connection.

Our Products

Our products are crafted with purpose and passion. From our Vibrant lip colors, to our bestselling Baddie Eyeshadow Palette featuring 30 beautiful and blendable shades, to our ultra-glossy Glossify lip gloss collection and many more products.

Our cosmetics are suitable for all skin tones and occasions - whether you're creating a bold look for a night out or a soft glam for everyday wear. We use skin-friendly ingredients and offer products that are cruelty-free and beautifully packaged for the full experience.

Join the Beauty by YHN Family

When you shop with us or book a lash appointment, you're not just supporting a brand - you're joining a community. A community of beauty lovers, bold dreamers, and empowered individuals who believe in beauty in every detail.

Stay connected with us on social media, join our ambassador program, or simply share your glow with the world using #BeautyByYHN.

We're so glad you're here.